SMART goals for SEO

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How can you set and achieve aggressive yet realistic SEO goals in 2018? what SMART goals are and how to apply them to your SEO campaigns. As 2017 finds some conclusion, numerous SEOs will look forward and defining a few goals for their campaigns in 2018. In this post, I am will investigate the SMART […]

Negative reviews from ex-employees are finally against Google’s guidelines

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Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. But this was (unfortunately) necessary. I hear grievances from entrepreneurs and advertisers all the time that the Google My Business guidelines are regularly vague, and I have a tendency to concur. It can […]

6 ways ad agencies can thrive in an AI-first world

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Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, strategies for keeping your agency successful in a world of AI-first PPC. Counterfeit consciousness (AI) and machine learning have for quite some time been a piece of PPC — […]

The Google Assistant SDK adds support for additional languages & more

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In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more. Google declared it has extended the Google Assistant programming improvement pack to support additional languages. That implies designers would now be able to convey Google Assistant applications to more individuals. Google Assistant now supports these […]

4 things SEO professionals should do consistently

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How to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. As SEO professionals, we’re relied upon to have a strong comprehension of our exchange and to have the capacity to convey our insight obviously and professionally with our customers. In any case, I figure our desires should be set somewhat higher, […]

Google confirms mid-December search ranking algorithm updates

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As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted Google has affirmed what numerous in the search business have seen over the previous week, updates to their algorithm that are altogether moving rankings in the SERPs. […]

Microsoft’s new Outings app aims to help travelers find their next destinations

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Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project. Microsoft has propelled Outings, a new travel app for iOS and Android. Composed by the Microsoft Garage Project, the app clergymen travel-particular content and pictures to help clients find potential travel destinations. “Regardless of whether you’re searching for a […]

The vicious cycle of ROAS targets is killing your business

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While many companies focus on return on ad spend (ROAS) as their primary KPI for search, ROAS targets can often inhibit growth and new customer acquisition. Your promoting group is working diligently tweaking advertisements and points of arrival to drive productivity and hit the targets set for them by the C-suite. What’s more, those targets […]