Account-level ad extensions now available in Bing Ads

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The update is currently rolling out globally. Bing Ads reported Tuesday that it is taking off account-level ad extensions internationally finished the following couple of weeks. Through the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload apparatuses, advertisers can set extensions at the account level as opposed to having to more than […]

3 reasons SEO is the account-based marketer’s secret weapon

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A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Why ABM needs SEO, and how they’re better together. Account-based showcasing best practices have made their mark as of late. Groups of onlookers expect more customized, directed brand cooperations, and account-based systems convey, adjusting promoting and […]

5 steps to creating a more efficient link-building campaign

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The steps his agency takes, and the tools they use, to create a structured and efficient link-building process. Link building assumes a basic part in SEO today, however regardless of its significance, many individuals still approach this segment indiscriminately. They energetically hop in with the two feet, however without an organized procedure, they neglect to […]

Ahead of the holidays, Google Merchant Center sees substantial upgrades

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Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever. Another suite of apparatuses has touched base for merchants — without a moment to spare for the 2017 holidays. The new upgrades incorporate supportive nourish developments, standards and supersedes, and in addition the capacity to add numerous […]

Google iOS app now makes related content suggestions

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An expandable carousel at the bottom of the page will show related stories and content pages. Google has since quite a while ago attempted to make it simpler for users to do catch up looks or scan for related content as they peruse (cases here and here). Now, Google has refreshed its iOS app to […]

Account-level ad extensions now available in Bing Ads

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The update is currently rolling out globally. Bing Ads reported Tuesday that it is taking off account-level ad extensions all inclusive throughout the following couple of weeks. By means of the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload instruments, advertisers can set extensions at the account level instead of having to […]

Google kills test of second description in search ads

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The additional line of ad copy is no longer eligible to display. Barely a half year back, Google started a little test enabling promoters to add a second description line to extended content ads in AdWords. The additional line of duplicate would indicate 80 more characters to ads. That test is currently slowing down and […]

3 behavioral stats for retailers to supercharge your holiday strategy

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What’s distinctive about the holidays this year? In case you’re an advertiser, you have to know how your objective buyers have changed their needs, needs and shopping propensities before you can really create your best occasional strategy. You additionally would be wise to watch out for what your rivals are doing another way. At the […]

Bing says links are still a very important ranking factor

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A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case. A current meeting with James Murray, EMEA item showcasing chief at Microsoft Bing, and Laura Hampton of Impression proposed that Bing will diminish the effect links play in their general […]