Oracle DMP adds integration with Bing Ads custom audiences

Email this to someoneShare on LinkedInShare on Google+Tweet about this on TwitterPin on PinterestShare on Facebook

This marks the second integration for the audience targeting pilot. Promoters utilizing Oracle DMP would now be able to coordinate their first-party information into Bing Ads to make custom audiences for focusing on the web crawler, the organizations declared Wednesday. The integration opens up extra focusing on, offering and informing systems that can be particular […]

Google Manufacturer Center for product data expands scope, launches API

Email this to someoneShare on LinkedInShare on Google+Tweet about this on TwitterPin on PinterestShare on Facebook

A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool. With the developing significance of Google Shopping efforts in paid list items for brands and manufacturers, getting product data right and steady has turned into an inexorably pressing errand. It’s been a fairly sluggish product, […]

Google testing an answers carousel within the search results snippets

Email this to someoneShare on LinkedInShare on Google+Tweet about this on TwitterPin on PinterestShare on Facebook

Publishers and webmasters might not like this new feature Google is testing. Google has begun testing and possibly revealing another element in search that demonstrates a carousel with a rundown of answers straightforwardly inside the search results snippets. It demonstrates the principle search result bit, and beneath it, it demonstrates a carousel of answers picked […]

It’s time to change your SEO reports!

Email this to someoneShare on LinkedInShare on Google+Tweet about this on TwitterPin on PinterestShare on Facebook

SEO reports are often really useful… for SEO professionals. If you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line. You’d imagine that following a year or so of these posts, I’d come up short on things to be on the […]

Four brand-building activities that lay the foundation for SEO

Email this to someoneShare on LinkedInShare on Google+Tweet about this on TwitterPin on PinterestShare on Facebook

Why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. At Google’s initiation, one advancement separated it as an internet searcher: It utilized data picked up from off-webpage sources to illuminate its estimation of the significance, significance and nature of pages in its record. Initially, this wellspring of […]

Google adds a donate button directly into search for US-based nonprofits

Email this to someoneShare on LinkedInShare on Google+Tweet about this on TwitterPin on PinterestShare on Facebook

Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join. As we close to the occasions, Google is making it simpler to help your most loved charitable association by including a donate button directly in search. The new component was reported yesterday. Google […]

How to keep your staging or development site out of the index

Email this to someoneShare on LinkedInShare on Google+Tweet about this on TwitterPin on PinterestShare on Facebook

You generally wouldn’t want your staging site appearing in search results, so how can you prevent Google from indexing this content? Here are some tips. A standout amongst the most well-known specialized SEO issues I run over is the unintentional indexing of development servers, staging sites, creation servers, or whatever other name you utilize. There […]

Looking to get out of the SEO business? Good!

Email this to someoneShare on LinkedInShare on Google+Tweet about this on TwitterPin on PinterestShare on Facebook

The SEO industry is becoming more difficult than ever, and why that is a great thing for the industry as a whole. It’s not your creative ability — there’s no denying that SEO has turned out to be progressively troublesome in the course of the most recent couple of years. A current string on WebmasterWorld […]

2-step methodology for dealing with PPC performance downturns

Email this to someoneShare on LinkedInShare on Google+Tweet about this on TwitterPin on PinterestShare on Facebook

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? shows how to handle this situation — without losing your clients’ trust. The most essential thing I’ve gained from my 15 years of PPC encounter is that eventually, account performance will take a downturn. At the point when that day […]

When SEO isn’t your SEO problem

Email this to someoneShare on LinkedInShare on Google+Tweet about this on TwitterPin on PinterestShare on Facebook

Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Common client obstacles and how to overcome them. On the off chance that you’ve been doing SEO for any period of time, you’ve without a doubt encountered what’s coming to you of disappointments. What’s more, much of the time, frustratingly, the SEO […]