How important is Google Shopping for retailers?

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European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. With the current choice by the European Commission (EC) to impose an enormous $2.7B fine on Google for unreasonable practices, a light was sparkled on the correlation shopping motors that have missed out finished the previous […]

Developing YOUR audience targeting strategy

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How remarketing can be used create, shape and target the most important online audience in the world: yours. We as a whole realize that remarketing is a capable instrument for associating (and reconnecting) with online audiences — particularly those clients that verge on changing over, at that point alter their opinions. In any case, there […]

Optimize your AdWords account with these hidden gems

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Scanning your SEM accounts for ways to improve? The slower summer months are the perfect time to work on optimizations you might not normally have time for. Ahhh… summer. An opportunity to hang out at the lake, start up the grill and look at the stars. What’s more, in case you’re a PPC ace, it’s […]

AdWords app-install campaigns to sunset as Universal App Campaigns take over

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Google says Universal App Campaigns are now delivering 50% of app downloads across its network. Google propelled Universal App Campaigns (UAC) about two years prior to enable engineers to drive app downloads. UAC has coincided with AdWords app-install campaigns since that time. Presently the organization is moving all app-install advertisements under the umbrella of UAC. […]

3 customer insights gained by keyword research

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Keyword research isn’t dead, but it has changed over the years. How keyword research can be used to gain insights into the needs and interests of your potential customers. Keyword research is underrated. Numerous SEOs have gotten the possibility that keyword research simply doesn’t hold the esteem it once did, particularly in the present condition […]

AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content

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New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions. So far in 2017, we’ve seen area extensions for show, mechanized call extensions, a worldwide rollout of value extensions, and most as of late, call extension offer modifications. Google AdWords extensions are more effective […]

5 ways to balance technical & non-technical SEO

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Though tactics and strategies differ greatly for technical and non-technical SEOs, it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens. In SEO’s prior days, technical SEO was to a great extent about coding. For a fun return, […]