Google is extending in-market audience targeting to Search campaigns

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Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. Google is continuing to amplify its audience targeting abilities into Search. The organization reported Tuesday that In-market audiences, as of now accessible for Display Network and YouTube campaigns, will be coming to Search campaigns. […]

Study argues Yelp drives higher conversions than Google and Facebook

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92% of respondents said they made a purchase after visiting the site. Another buyer overview from Nielsen, appointed by Yelp, argues that audit destinations drive higher conversions than search and online networking. The overview of 2,000 US grown-ups found that 92 percent of respondents said they made a buy subsequent to going to Yelp, “in […]

Bing launches bots for local businesses

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Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. Bots are coming to Bing bigly. Through its Bot Framework, Microsoft is beginning to incorporate chatbots into search results — to make search more intuitive and value-based. In April, Matt McGee detected the presence of talk usefulness […]

4 critical areas to consider when performing AdWords audits

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AdWords audits are a great way to win business and check on the health of an account, there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! Auditing a forthcoming customer’s Google AdWords account is an attempted and-genuine deals strategy when planning to win business. By exploring accounts, missed […]

5 ways your merchandising strategy is affecting SEO performance

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How does your merchandising strategy affect SEO? The various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team. While enhancing a web based business website for SEO performance, you’ll frequently see that the item being sold (i.e., the bread and margarine of the business) is by […]

Google Maps Timeline finally comes to iOS

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Feature available on Android and desktop since 2015 hits iOS; Google’s main iOS search app also gets a small update. Google Maps clients on iOS are getting an element that is unfamiliar to them, yet not to clients on Android or desktop PCs. It’s called Timeline, and Google initially moved it out amid the late […]

Bing Ads Editor gets Review Extension support, better keyword import & more

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New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences. A large number of supportive new changes have advanced into Bing Ads Editor’s new discharge, rendition v11.10. The progressions improve usefulness, include highlights and reduce issues inside the Bing stage. […]

New Google pilot tests Shopping ads on the Display Network

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Ads will start appearing first on fashion and home design sites. Google has been relentlessly expanding appropriation of Shopping ads, including to YouTube, Image search results and outsider retail destinations in the Search Partners network. The inescapable augmentation to the Google Display Network is presently here: the organization has propelled a pilot called Retail Shopping […]

Google rolls out similar audiences for Search and Shopping

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Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. Google reported the hotly anticipated rollout of similar audiences for Search on Monday. Similar audiences can be worked from past site guests — remarketing records for search ads (RLSA). The organization […]