Don’t get duped by duplicate content: 8 quick checks for every SEO

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Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. How you can identify and fix it. You’ve presumably heard the expression “duplicate content” being tossed around now and again, and like any insightful website admin, you’d never set out to distribute the same content twice — yet have you? […]

Is a big Google search update happening? Chatter thinks so.

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The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results. Have you checked your Google natural search movement at the beginning of today? If not, you may need to. It appears Google may have changed their search ranking calculation, your website […]

How you can better communicate PPC industry updates to clients

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PPC is about more than just managing accounts — it’s about managing client relationships, too. Some advice for how to talk to your clients about industry updates and account issues. As tumultuous as it can be, we are fortunate to be in an industry that is continually developing. One day it might be another promotion […]

The dust has settled on AdWords expanded text ads. What now?

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Need to update your ad copy in light of recent AdWords changes? Process for rolling out AdWords expanded text ads. In April of 2016, a little rate of search advertisers got sees from their Google reps that AdWords was evolving. At the time, Google had as of late dispensed with right-rail ads, and it was […]

Account-level sitelink extensions coming to AdWords

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The new feature is currently rolling out. Before long, you’ll have the capacity to set sitelink extensions at the record level in AdWords. Google reported the arrival of record level sitelinks in a tweet on Tuesday. The component is as yet taking off, so you may not see it in your records yet. When it […]

Google debuts a brand-new look for Merchant Center

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A much needed face lift also includes some new features, including sharp new feed rules. After signing into Google Merchant Center today, you’ll be welcomed with a new welcome message reporting a radical new look for what regularly appeared like the ignored stepchild of Google items. Yes, Merchant Center has a new interface worked with […]

Moving your SEO program beyond discovery

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As search engine optimization (SEO) professionals, we want to help new customers discover our clients’ businesses — but being there for the customer after they’ve already discovered us is just as important. With more than 3.5 billion searches every day, its a dependable fact that search motors like Google have turned into a key spot for […]