Moz trims product line to focus on search, lays off 28% of staff

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Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk. Moz has reported they are refocusing their toolset stage to focus on search. That implies they are no more going to offer the Moz […]

Google adds new state-by-state voting guide for “ how to vote ” searches

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Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots. In the wake of propelling “how to enlist” voter enrollment instruments a month ago, Google has now included a new state-by-state “how to vote” guide to its weapons store of voting devices. […]

Bing Ads rolls out Upgraded URLs globally

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Advertisers can begin migrating from destination URLs to final URLs and tracking parameters. Not long after Google presented Upgraded URLs — the URL arrange that permits clients to change tracking parameters in existing promotions without influencing the advertisement’s history or serving by isolating the point of arrival data from the tracking parameters — Bing Ads […]

The secret to writing awesome local content

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Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Advice on how to write excellent website copy for local SEO. It’s the ideal opportunity for my month to month segment once more, which means it’s the ideal opportunity for me to […]

Bing to censor Bing.com in the EU for Right To Be Forgotten searches

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According to the announcement, Bing’s updated RTBF policy for the EU will use location-based signals to remove relevant URLs on all versions of Bing. Bing declared today it has overhauled its strategy around Right To Be Forgotten solicitations in the EU. As indicated by the declaration, Right To Be Forgotten material in the EU will […]

SEO and the CMO: Communication and board room metrics that matter

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Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. How SEOs can translate the data they track internally into metrics that matter to the C-suite. SEO is presently a computerized advertising action utilized by 94 percent of advertisers, and it’s evaluated that organizations will spend […]